WOW Sleep

Wow Sleep, a forward-thinking and innovative business, sought to distinguish itself within the highly competitive mattress market. Despite their passion for sleep and commitment to quality, their brand—both for contract and consumer audiences—failed to communicate this effectively. They approached us with a clear objective: to transition from an old-fashioned, product-oriented manufacturer to a modern, value-added sleep expert, aligning their internal essence with their outward-facing brand.

We began by crafting a comprehensive brand strategy that highlighted Wow Sleep’s commitment to sleep as a vital aspect of health and well-being. This strategy informed the development of a new brand identity designed to be bold, vibrant, and engaging.

The new brand identity was built to broadcast Wow Sleep’s ethos from the rooftops. We introduced a vivid and lively colour palette that brought energy and life to their visual identity. Bold typography and colours that pop off the page were chosen to encapsulate Wow Sleep’s name and spirit. The fun illustrative elements and lively photography reflected the brand’s playful, friendly, and approachable nature, making it instantly recognisable and memorable.

To further reinforce the brand’s message, we developed bright and fun custom animated iconography. These animations added a dynamic element to both digital and print media, ensuring that the brand’s passion for sleep was communicated in a modern and engaging way.

The new visual identity was seamlessly integrated into Wow Sleep’s online presence. We designed and developed a website that not only looked fresh and inviting but also provided an intuitive user experience. The website features the new colour palettes, typography, and animated elements, creating a cohesive brand experience across all touchpoints.

The transformation of Wow Sleep’s brand has been remarkable. The new identity successfully positions them as modern sleep experts, communicating their mission with clarity and enthusiasm. The bold and vibrant visual language has made Wow Sleep stand out in the crowded mattress market, attracting new customers and retaining existing ones.

Wow Sleep now boasts a brand that is not only visually appealing but also deeply resonant with its values and mission. The cohesive brand identity has provided a solid foundation for future growth, enabling Wow Sleep to continue innovating and leading in the sleep industry. Their new brand is loud and proud, perfectly capturing the essence of their passion for sleep and their commitment to improving the quality of rest for their customers.