TruCheck

Traditional credit checks only tell part of the story. TruCheck was created to give landlords and lenders a much fuller picture of someone’s financial situation, using up to 24 months of banking transactions to understand income, expenditure and spending behaviour.

As a new fintech business, TruCheck needed an identity that could make that difference immediately understandable while building credibility with potential customers and investors.

We centred the identity around clarity and transparency, using glass as a simple visual metaphor for seeing beyond the surface. That idea runs through the brand, including an asterisk-shaped logo designed to represent the additional insight TruCheck provides.

The result is a distinctive identity that turns a complex financial proposition into something clear, memorable and easy to understand, giving TruCheck a strong platform from which to enter the market and grow.