SEVEN Video

Seven Video, a film company based in Yorkshire, known for its corporate and event video production, found itself at a crucial juncture. Established in 2014 by three brothers united by a passion for storytelling, Seven Video had grown and evolved significantly. Despite their success, their brand identity no longer reflected their current vision and ethos. To authentically capture their Northern spirit and amplify brand awareness, a comprehensive rebranding strategy was essential.

The challenge was clear: Seven Video needed a brand identity that truly represented their evolved identity and values. Their existing brand was misaligned with their current market position and lacked the dynamism needed to stand out in a competitive landscape. The task was to create a visual identity that resonated with their essence and could be seamlessly integrated into their video content.

Our journey with Seven Video began with a deep dive into understanding their core values and aspirations. The goal was to develop an iconic visual identity that encapsulated their spirit and expertise in video production. Central to this transformation was a modern and dynamic logo, meticulously crafted with distinct letterforms to enhance Seven Video’s strategic messaging and elevate brand consistency.

A bold and striking colour palette was chosen, paired with a confident typographic approach to ensure instant brand recognition. Drawing from Seven’s videography expertise, all imagery conformed to common screen aspect ratios, adding a layer of relevance and dynamism. To further infuse life into the brand, the typographic and brand elements were designed to be animated, allowing seamless integration with Seven’s video content. The rebranding journey culminated with a revamped website, perfectly encapsulating Seven Video’s revitalised voice and showcasing their impressive portfolio.

The impact of the rebranding was profound. It unified every facet of Seven Video’s operations, from internal dynamics to client interactions, setting them apart in a competitive market and boosting brand recall. The ability to animate brand elements allowed Seven to weave their identity directly into their video productions, enhancing their digital presence and client engagement.