Nexus-e Campaign

Nexus Vehicle Rental approached us to help launch ‘Nexus E’ – its revolutionary electric vehicle marketplace. Nexus E provides customers with the largest market of electric and hybrid vehicles through Nexus’s award-winning fleet management platform. Our mission was to build intrigue and position Nexus E as a futuristic, high-end, and aspirational product.

We developed a distinctive ‘e’ logo inspired by a battery charge indicator, symbolising energy and innovation. This new logo became a core visual element across all campaign materials. To differentiate Nexus E from the main brand, we maintained Nexus’ iconic blue colour but introduced a sleek gradient style. We also employed clean, modern typography with a neon title treatment to convey a contemporary and cutting-edge image.

The campaign was strategically divided into teaser and launch phases. We created a sense of anticipation and excitement for Nexus E through a series of social media posts, printed materials, and a teaser video that featured glimpses of the new logo and colour scheme. For the launch, we produced an impactful second video along with complementary social graphics and print that reinforced the futuristic and premium positioning of Nexus E, ensuring a cohesive and compelling brand narrative.

By designing a visually striking and strategically sound campaign, we helped Nexus Vehicle Rental establish Nexus E as a premier marketplace for electric and hybrid vehicle rentals.