MOBUS Fabrics

Mobus had grown into a leading fabric manufacturer with a strong family culture, a commitment to design and sustainability, and customers around the world. But you wouldn’t necessarily have known it from the brand.

There was a disconnect between the character of the business on the inside and the way it presented itself on the outside. The opportunity was to close that gap and create a brand that felt more like Mobus itself.

Bringing Fabrics to Life gave that story a simple expression, reflecting both the products Mobus creates and the role those fabrics play in the spaces people use every day.
We refreshed the identity, voice, photography and digital experience around that idea, creating a warmer and more distinctive expression of the business.

Since the rebrand, Mobus has seen increased website traffic, stronger engagement on LinkedIn and growing interest from high-end customers. More importantly, the brand now gives the outside world a much better sense of the business, values and people behind the fabric.