MOBUS Fabrics

Since 1994, Mobus has been more than just a fabric manufacturer; it has woven a rich tapestry of family-driven ethos, innovative design, and sustainable practices. As a UK leader in interactive fabric technology, Mobus has built a dedicated global following. However, a disconnect lingered between their rich internal culture and their visual brand identity. This is where Superconduct was tasked with weaving a comprehensive brand makeover to align Mobus’ external image with its vibrant internal spirit.

Superconduct’s journey with Mobus began with an in-depth analysis, revealing a stark disparity between Mobus’ core values and its visual representation. The challenge was multifaceted: to harmonise Mobus’ visual identity with its family-oriented, design-driven, and eco-conscious ethos, and to lay a solid foundation for the brand’s future narrative.

Our solution was a creative overhaul that encapsulated a soft, nature-inspired visual aesthetic, a modernised logo, a fresh colour palette, and lifestyle photography that resonated with Mobus’ essence. We introduced a new brand voice, “Bringing fabrics to life,” which perfectly captured the quality and daily relevance of Mobus’ products. This transformation extended online too, with a redesigned website that further narrated Mobus’ unique story and showcased its diverse product range.

The rebranding not only aligned the internal and external aspects of Mobus but also brought about dramatic impacts in business metrics. The new brand identity led to increased website traffic and improved customer service efficiencies. Additionally, there was a notable elevation in LinkedIn engagement, and the refreshed brand began attracting high-end clientele.

This comprehensive rebranding journey highlighted Superconduct’s strategic approach to design, ensuring every aspect of Mobus’ identity was thoughtfully aligned with its core values. The result was a cohesive and compelling brand that truly brought Mobus’ fabrics to life.