J Brown Fabrics, a leading name in high-end fabric manufacturing, approached us to design and build their new website. They sought a functional digital platform and a revitalised brand identity that reflected their commitment to great design and positioned them as a creative design partner rather than just a fabric distributor.
Our project began with a deep dive into J Brown’s brand essence. We identified “Fashion-inspired fabrics” as the core of their unique proposition. This insight guided the development of a visual identity highlighting their design capabilities and innovative approach.
The resulting website is a feature-rich, bespoke platform. High-end product photography showcases their extensive stock range, while layered animated elements enhance user experience and aesthetic appeal. The site is fully customisable on the back end and equipped with a custom search feature to facilitate easy navigation and management.
Our creative approach focused on blending functionality with design, ensuring the site effectively communicates J Brown’s design capabilities and aesthetic values. The emphasis on fashion-inspired fabrics permeates the site, reflecting J Brown’s evolution from a fabric distributor to a design-led partner.
The new website has successfully transformed J Brown’s digital presence, aligning it with the brand’s vision and market positioning