Halifax Christmas Parade

The Halifax Christmas Parade, the first of its kind, was designed to create a sense of magic and excitement for the community. Discover Halifax approached us with the vision of crafting a captivating visual identity that would elevate the event’s status and draw in crowds. Our mission was to create a brand experience that resonated with the festive spirit and enchanted audiences of all ages.

The primary challenge was to develop a visual identity that embodied the magic of Christmas while ensuring a cohesive and impactful presence across both print and digital media. The identity needed to be versatile enough to be used in various promotional materials and to create a buzz leading up to the event.

To achieve this, we developed an identity featuring a Hollywood film-inspired title treatment with a touch of fantasy movie flair. This approach aimed to bring grandeur and a sense of importance while evoking wonder and excitement. By capturing the essence of the festive season with elements of magic and stars, we created a whimsical and enchanting atmosphere.

We also incorporated beloved elf mascots, which had featured in a previous campaign and illustrated book for Discover Halifax. These elves were brought to life as handmade puppets by Handmade Productions, adding a playful and interactive element to the parade.

The campaign was rolled out across multiple channels, including print and digital media, ensuring broad visibility and engagement. Visual assets were provided for local businesses to use, helping to create a unified festive atmosphere throughout the town creating a cohesive Christmas experience.

The Halifax Christmas Parade was a massive success, attracting over 200,000 visitors to the town centre. The community and press praised the event, with many declaring it the best Christmas event they had ever seen in Halifax. The visual identity we created not only enchanted attendees but also elevated the event’s status, ensuring its recognition as a premier festive celebration.

Our work on the Halifax Christmas Parade successfully brought a sense of magic and excitement to the community. The visual identity and strategic campaign rollout ensured the event’s resounding success, making it a highlight of the festive season in Halifax.