Green FR

Mobus had developed the world’s first environmentally friendly flame-retardant coating. GreenFR combined two powerful benefits – fire protection and sustainability – and needed a brand capable of communicating both just as clearly as the product itself.

Our job was to take something technically innovative and make its value immediately understandable.

We created a straightforward identity built around those two sides of the proposition. The logo brings together symbols of nature, fire and protection, while the wider visual language combines natural imagery with a clean, contemporary feel.

The result gave Mobus a distinctive identity with which to take GreenFR to market, making a complex innovation easier to recognise, understand and remember.

And the response exceeded expectations. As Mobus Managing Director Lee Paxman put it, when GreenFR launched, “the reception to the brand was greater than we ever imagined.”