Green FR

Mobus, a global leader in fabric manufacturing, is committed to sustainability and innovation. They developed the world’s first environmentally friendly flame retardant coating, GreenFR, and sought a brand identity that would clearly communicate its unique benefits. Mobus wanted a straightforward, impactful approach to emphasise the product’s environmental and protective qualities.

The challenge was to create a brand identity for GreenFR that effectively communicated its revolutionary nature. The identity needed to be clean, modern, and able to convey the product’s dual focus on sustainability and fire protection in a clear and compelling manner. Our team designed an identity that encapsulates the essence of GreenFR through a combination of strong visual elements and strategic design choices.

We created a logo featuring a leaf, flame, and shield. The leaf represents environmental sustainability, the flame signifies fire retardancy, and the shield denotes protection. This trifecta effectively communicates the core benefits of GreenFR at a glance. The robust, clean typography complements the logo mark, ensuring the brand name stands out prominently against various backgrounds.

Stunning images of natural landscapes were chosen to reflect the product’s connection with nature. These visuals underscore the eco-friendly aspect of GreenFR. The design incorporates a modern aesthetic with a clean layout, ensuring that the environmental message is delivered without clutter. A distinctive ‘FR’ letterform is layered over the imagery, symbolising the flame retardant coating and adding a unique, memorable element to the brand identity.

We adopted a straightforward approach in the messaging, focusing on the clear benefits of GreenFR—sustainability, fire protection, and environmental safety. The new identity for GreenFR successfully communicates the product’s innovative nature and its dual benefits. The clear, impactful design resonates with both the industry and consumers, positioning Mobus as a leader in sustainable innovation. The combination of strong visual symbols and straightforward messaging ensures that GreenFR stands out in the market as a groundbreaking eco-friendly solution.

Our branding for GreenFR encapsulates Mobus’s commitment to sustainability and innovation. The clean, modern identity not only highlights the product’s unique benefits but also strengthens Mobus’s position as a forward-thinking leader in the fabric manufacturing industry. Through strategic design and clear communication, we have helped Mobus bring their revolutionary product to market with a brand identity that truly reflects its groundbreaking nature.