Eureka! The National Children’s Museum, nestled in the heart of Halifax, West Yorkshire, stands out as a beacon of innovation and interactive learning. Unlike traditional museums, Eureka! breaks the mould by offering a hands-on experience that encourages children aged 0-11 to discover the world through play. With over 400 interactive exhibits and a plethora of events throughout the year, Eureka! offers a unique, ever-changing adventure that captivates the curiosity of young minds.
Over the years, Eureka! has cultivated a reputation as a vibrant, educational playground. However, to maintain its appeal and ensure its message resonates with a modern audience, Eureka! sought to refresh its brand. They turned to us to infuse their branding with new life, ensuring it remained contemporary, fun, and aligned with the evolving expectations of families.
Our collaboration with Eureka! has been a journey of continuous innovation. Each year, we are tasked with updating the brand’s look and feel, a challenge we embrace with creativity and strategic foresight. Working within established brand guidelines, we delve into experimenting with core brand components—typography, colour, and photography—to discover fresh, engaging applications.
A pivotal development in our approach was the introduction of 3D elements designed to interweave through various brand applications. These elements serve as a vibrant conduit for colour, adding depth and interaction to both print and digital media. When overlaid on photography, the graphics not only create a sense of depth but also graphically evoke the playfulness at the heart of Eureka!’s ethos.
Understanding the dynamic nature of visitor attractions, we recognise the importance of constant evolution to capture and retain audience interest. Our work with Eureka! is not just about aesthetics; it’s about crafting seasonal marketing strategies that leverage local events, holidays, and school breaks to drive visitor engagement and encourage repeat visits.
The essence of the evolved Eureka! brand is encapsulated in four core elements: playful, imaginative, creative, and engaging. Every aspect of our work is imbued with these principles, reflecting the unique Eureka! experience. The result is a brand that not only meets the demands of modern audiences but also maintains consistency across all touchpoints. This strategic approach ensures that Eureka! can seamlessly integrate the creative across all media, from traditional print to digital platforms.
Through our partnership, Eureka! The National Children’s Museum has solidified its position as a leader in interactive, educational play. The refreshed brand vibrantly communicates the museum’s mission to inspire discovery and learning in a fun, engaging environment. As Eureka! continues to evolve, its brand remains a dynamic, inviting call to families seeking a unique and enriching experience, ensuring that it remains a beloved destination for discovery and imagination for years to come