Dean Clough, a mixed-use complex situated in the heart of Halifax, is a vibrant hub for business, culture, and leisure. With its rich industrial heritage and contemporary adaptation, Dean Clough aims to establish itself as the go-to destination in Halifax for both B2B and B2C audiences.
Our collaboration with Dean Clough focuses on revamping their visual identity and developing an efficient wayfinding system. Over several projects and campaigns, we’ve continued to refine their brand presence. Early on, we identified significant visitor navigation challenges across the expansive site. To address these, we’ve been crafting a logical, intuitive wayfinding system, complete with clear and visually appealing signage. This ongoing project aims to enhance visitor experience, with more developments to come. This initial work lays a solid foundation for a cohesive system, setting the stage for future enhancements and a more accessible environment at Dean Clough.