Chill Factore, home to the UK’s longest indoor ski slope, offers an alpine adventure where visitors can shred real snow and hit jumps at speed. However, it’s also a welcoming environment for families and beginners, allowing everyone to go at their own pace. Despite its thrilling offerings, Chill Factore needed a refreshed visual language to better convey its dynamic and energetic spirit.
Our journey with Chill Factore began with a clear objective: to create a brand that not only reflected the excitement of their slopes but also appealed to a diverse audience. There was a genuine desire to make graphics literally jump off the page, injecting a sense of movement and energy into their campaign marketing.
We started by enhancing their existing assets. The vivid colours and shard shapes of their logo were transformed into dynamic swoosh graphics. These swooshes were interwoven with the brand’s in-house photography, creating a sense of movement and energy that amplified the excitement captured in the images. This graphic style became the foundation for all campaign activity, providing consistency across the brand and vibrantly delivering essential messages.
Our brand development didn’t stop there. We crafted multiple advertising campaigns with playful messages that invited audiences to embrace new challenges and experiences at Chill Factore. Each campaign was designed to capture the essence of adventure and fun, encouraging both seasoned skiers and newcomers to hit the slopes.
The print design further reinforced this dynamic brand identity. Brochures, posters, and other promotional materials featured the swoosh graphics, ensuring that the energy of Chill Factore was palpable in every piece of marketing collateral. This consistent visual language not only made the brand more recognisable but also more engaging.