Cavalier Carpets, a distinguished name in British carpet manufacturing since the 1970s, sought to extend their refreshed brand identity into the digital domain with a new website. With a rich history and a commitment to quality, they faced a unique challenge: the website needed to cater to both the consumer and commercial markets. This dual focus required a tailored solution to ensure relevant content delivery and a seamless user experience for both audiences.
Challenge: Cavalier Carpets needed a website to serve two distinct audiences—consumers and commercial clients—while maintaining a cohesive brand identity. The challenge was to design a user experience that allowed easy navigation and access to relevant information for each sector without compromising on the brand’s aesthetic and functional integrity.
Solution: To address this, we designed and built a bespoke website that elegantly balanced the needs of both markets. The core of our solution was a unique menu system with two distinct sides: one for consumers and one for commercial clients. This dual-navigation approach allowed users to switch between the two sections effortlessly, ensuring they could access tailored content and functionalities specific to their needs.
On the back end, Cavalier Carpets could independently manage and update content for each side of the website as if they were separate sites. This flexibility ensured that the site remained dynamic and responsive to the evolving needs of both consumer and commercial markets.
Key Features:
Dual-Navigation Menu System: A user-friendly interface allows seamless switching between consumer and commercial sections. This ensured that users could quickly find relevant information and services tailored to their specific needs.
Find a Retailer Functionality: An intuitive feature enabling users to locate nearby retailers easily. Cavalier Carpets could maintain and update retailer listings through a simple back-end interface, ensuring accurate and up-to-date information.
Comprehensive Gallery and Filter System: A robust gallery showcasing Cavalier’s extensive range of carpet stocks. Users could filter through various options, with separate galleries tailored to consumer and commercial audiences, enhancing their browsing experience.
Order a Sample Feature: A bespoke form process allowing users to order carpet samples directly from the site. This streamlined functionality ensured a hassle-free experience for potential customers looking to evaluate products firsthand.
Find a Local Representative: On the commercial side, users can locate and contact local representatives easily, facilitating better customer service and support for commercial clients.
Implementation and Results: The entire site was built to the client’s specifications, with every aspect designed to be content-managed by Cavalier Carpets through the back-end system. This bespoke approach ensured that the website was not only visually aligned with their rebranded identity but also functionally robust to meet the diverse needs of their audiences.
The new website has successfully translated Cavalier Carpets’ unique brand online, providing a dual-purpose digital experience that caters to both consumers and commercial clients. The dual-navigation menu system and bespoke features have enhanced user engagement and satisfaction, ensuring that each visitor finds relevant and valuable information effortlessly.