Cavalier Carpets Website

Following Cavalier’s brand refresh, the next challenge was bringing the new identity online. But the website had to do more than showcase the brand: it needed to serve two very different audiences.

Consumers wanted inspiration, products, samples and nearby retailers. Commercial customers needed more specialist information and access to local representatives.

We designed and built one website around those two journeys, with a dual-navigation system allowing visitors to move easily between consumer and commercial content without feeling like they’d entered a completely different site.

Behind the scenes, Cavalier can manage each side independently, while features including product filtering, sample ordering, retailer search and representative lookup make the site useful as well as engaging.

The result is a digital experience that gives each audience what it needs while keeping everything within one consistent Cavalier brand.