Nexus Vehicle Rental

Nexus was already the UK’s leading vehicle rental supply network, but the market still largely saw it as a rental broker. That perception was hiding one of the most valuable parts of the business: IRIS, the technology platform powering its service.

The opportunity was to change what people thought Nexus was. The rental network might have been what customers saw, but technology was what made the whole thing possible.

We shifted the focus towards IRIS and Nexus’s role as a technology business, creating a brand and messaging system that gave its innovation much greater visibility. That thinking extended into the IRIS interface itself, creating a more consistent experience between the brand customers encountered and the technology they used.

The change helped Nexus move beyond the rental-broker label and build recognition as a technology-led business. The company went on to secure £142m investment from Phoenix Equity Partners and reached four million rental bookings in 2022, with a brand better equipped to tell the story behind that growth.